Lead Generation

Identifying the people who are interested and have the decision making capability to purchase what you offer can be a time consuming activity. What's more, it does not take advantage of your sales team's professional skill set. To save your time and money ECM provides the lead generation service that allows your staff to concentrate on the final stage - converting high quality prospects into business.

The alternative is like blowing the marketing budget on a lottery ticket.

We set clear objectives at the beginning of each project so it is easy for the client to control the spending and measure return on investment. We will base our target on the sales figures you require, using meticulous research, creativity and our sales lead management system.

You don't have to take our word for it. Our results speak for themselves.

The more we can measure, the more evidence we can provide that our campaigns work. And this stands as evidence to those who sign off budgets that ECM is totally committed to their success where it counts, on the bottom line.
Lead generation consulting and lead management
Take a look at the following snapshots of ECM success stories, and see for yourself.

Client: Intel LANDesk
Project: UK Networks Show, ‘Pill Tub’ Promotion
Objective: Sales lead generation
- Over 1,000 visitors to ‘VIP Clinic’ show on stand
- 500 registered enquiries on stand
- 100% rise in web site visits (1,500)
- 300% rise in stand attendance
Promotion then rolled out at Interop in Paris and then Germany
More detail

Client: Intel LANDesk
Pan European ‘Maestro’ Branding and sales lead generation campaign
Objective: Generate quality leads, raise product awareness
- 1st Qtr – 250 ‘A’ grade leads, average of 100 per Qtr thereafter
- 1,500 individual web site visits per month
More detail

Client: Genuity Europe
Project: ‘Arrow’ Pan European launch
Objective: Product launch to key sales prospects
- £m’s of orders directly attributable
- Seminar’s full
- New sales lead database of 2,500 prospects
More detail

Project: UK Launch Search Engine
Create effective lead generation program, maximise sales effectiveness
Results: 50% positive response
Sales pipeline doubled
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Client: Gretag Professional Imaging
Project: UK Launch of LightJet 430
Objective: Product launch to prequalified leads
Results: Dozens of appointments for sales team
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Client: Roland DG
Project: UK Launch of Soljet wide format printer
Objective: Product launch, generate sales
Results: Target of 6. Over 40 machines sold within 5 months

Client: Rainbow Technologies
Project: Pan European Campaign for Sentinel
Develop qualified sales lead database, raise product awareness
Results: Average of 50% viewing of email marketing