Marketing Case Studies

RAINBOW TECHNOLOGIES
"Their creativity is great to see"

'We knew we had a very tight budget for all the things we needed to do, yet ECM said: "Just give us a budget and we will work to that." And they did.

Their creativity is great to see, and what a pleasure it is to work with a team that are always responsive and enthusiastic.

ECM's work with Sentinel has resulted in success way beyond our expectations.'

ANDRE ARMSTRONG
Marcoms Manager EMEA
Rainbow Technologies

ECM's challenge was very simple. How to create a campaign to meet sales targets in the UK, France and Germany for this market leading software security brand, on a very tight budget?

Based on research, ECM prepared the creative concepts and messages to communicate Rainbow's key messages in a series of impactful emails and a simple but effective direct mail piece all translated for each country.

THE RESULT?

Sales figures are of course confidential but suffice to say that Rainbow Technologies have enjoyed the sales quarter.


ROLAND DIGITAL GROUP

"The best marketing agency I have ever worked with."

JERRY DAVIES
Divisional Managing Director
Roland Digital Group

ECM's objective was to create an overall Roland DG brand for all product divisions and create lead generation for the new SOLJET SC-500 wide format solvent inkjet printer to support the dealer channel

Our strategy was to create a new brand styling to include optimising the promotion of European Minardi F1x2 sponsorship, develop an integrated direct marketing campaign to supply high quality leads to the dealer channel and coordinate all communications to 'sing from the same hymn sheet.'

THE RESULT?

* More than 50 SolJets sold as a direct result of the SIGN UK show promotion (target was 6)
* Another 40 high grade enquiries passed to dealers
* 240 out of 1000 targets entered the Minardi competition; one very lucky prospective customer won a day out with Minardi F1 x2 including a 200mph drive with their F1 team driver!


INTEL LANDESK

Big trade shows can still attract big prospects- if promoted effectively.

ECM were asked to put together a new campaign to attract the attention of UK-based Senior IT Executives in selected markets to Intel's stand at the Networks Telecom Show 2001 in the Birmingham NEC.

THE RESULT?

Three times as many people visited the stand as last year, nearly 500 people registered to receive further information and website use for the Intel LANDesk Management Suite site doubled overnight and has remained high.

Pictured: The direct mail invitation to the Intel trade stand at Network Telecom 2001.

More detail..
IBASE - UNLOCKING THE NATIONAL HERITAGE

ECM’s challenge was to create an effective lead-generation program for the iBase digital asset management software. A direct mail campaign and supporting range of marketing tools were developed – all on a very tight budget and in a short space of time.

THE RESULT?

The telemarketing follow-up team reported a massive 38% positive response on requests for appointments and further information from the first batch.

The following week at the Museums Association Show, the iBase Stand was busy with over 70 new registered prospects talking face-to-face with the sales team. In all, over 300 high quality leads were generated from the first phase of the campaign – an outstanding overall positive response rate of 38% of the targeted database.

Pictured: The direct mail invitation to 'Unlock your Assets'.

.
GENUITY'S BLACK ROCKET

ECM has undertaken pre-launch research and devised a lead generation program for Black Rocket, an Enterprise Network Platform for international hosting.

THE RESULT?

Pre-qualified leads were then invited to seminars which generated over 200 leads. The campaign is now being rolled out across France.

Pictured: The Arrow campaign direct mail piece which produced virtually 100% recall in those followed up with telemarketing -a direct mail Bullseye.


CERPLEX

"There are lots of design agencies in the market but very few actually take the time to understand our requirements. Martin Morrissey and ECM have consistently provided highly creative and cost effective marketing communications, design and sales support for several years, with the 'full service' scope we require.

ECM also provides us with in-depth expertise in targeting our markets as well as a long-term partnership in achieving our objectives."

JEAN-PAUL COUSIN
Director, Sales & Marketing
Cerplex Limited


FERRANIA IMAGING TECHNOLOGIES

"We were immediately impressed with ECM's willingness to help and constant flow of advice. We provided a very open brief and ECM quickly responded with a selection of innovative and eye-catching marketing and creative solutions which clearly reflected our company image and objectives.

ECM clearly portrayed the benefits of each and from start to finish of the project, we have found them to be open, reliable and extremely flexible. Consequently, I will have no concerns about working with ECM again in the future."

NATASHA CLYNES
UK Marketing
Ferrania UK (Imation)


HARP VISUAL COMMUNICATIONS

"Faced with the challenge of only having a fraction of the marketing budget of our competitors, we regard the branding and marketing consultancy from ECM as fundamental cornerstones in the rapid growth of our company. For example, the first presentation using the new image resulted in one of our biggest ever orders.

We have now not only achieved our primary objective of establishing credibility in the market; we are now also the largest installers of display wall systems in the UK.

ECM has provided a long-term partnership based on the highest standards of professionalism and quality."

ADRIAN GOULD
Business Manager
Harp Visual Communications Solutions


IMATION UK

"With the rapid growth in the SOHO market, it has been critical for Imation to stand out as a prominent brand in the retail channel, and win the all-important shelf space war. Combining the experience and expertise of ECM with the opportunities offered by our sponsorship of the Jordan Grand Prix Formula One Team has enabled us to achieve our goals faster than we could have hoped - by the end of 2000 I anticipate that the Imation range of products will be featured in 80% of the retail outlets originally targeted."

JASON BARNES
Marketing Manager
Imation UK


GRETAG PROFESSIONAL IMAGING

"When we realised that sooner than expected, we would have our new, exciting high speed photographic laser printer ready in time for one of our major international trade shows - Photokina - we knew we had to act fast. Not missing the opportunity that the show had to offer was so important to the product launch.

That's when we called upon ECM's experienced network to save time and act as an extension to our Marketing Department.

We knew our target audience from UK, Germany and France but needed to make sure those people were aware of our product, had complete information and a further incentive to put us on their viewing list at the show. ECM achieved this with an integrated program of activities precisely suited to the limited time we had before the show.

So with sales and interest almost 300% above target, we were extremely happy with the results and it has given us a great head start for our 2000/1 sales targets."

JANIE GATH
Marketing Manager
Professional Imaging Division


EUROTEL TELECOM

Eurotel Telecom are a market leader in manufacturing high quality intelligent routing equipment for the Italian and Scandinavian Telecommunications industries.

ECM's task was to launch Eurotel in Spain by providing a sales lead generation solution to a very tightly focused target market including an innovative and eye-catching brand image - all to a demanding schedule and tight budget.

ECM's stunning imagery on exhibition, literature and stationery has broken new ground by providing a forward thinking company with a forward thinking brand identity. So much so that Eurotel achieved it's target for the Spanish launch and now plans to re-use the exhibition equipment produced by ECM to launch the company throughout the rest of Europe.